Marketing strategy
Start by deciding who to say, what to say, and where to say it.
A good design is useless if it reaches the wrong people. Look at the market, competitors, and current customers, and decide who the brand should capture first and what to say to that person. Then create an actionable plan on which channels to get the word out, in what order, and with what budget. After launch, we look at the numbers and check what worked and what needs to be changed.
It is needed in this case
When advertising is done but does not lead to inquiries or sales
When a new brand or new product is first introduced to the market
When you don’t know whether to focus on Instagram, search, or ads
result
Market/competition analysis, core customer definition, brand message, action plan by channel, launch campaign, performance report